Can biologicals protect farms from fertilizer market shocks?

09 Mar 2027
Track 2a: Biologicals genetics & crop resilience
Bionutrition is one of the fastest growing segments in agriculture, driven by fertilizer market volatility. As the category shifts from experimentation to standardization and monetization, are biologicals becoming a permanent part of nutrient-management strategies? What proof points, advisory services, and support models are needed to drive long-term customer loyalty?