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From trend to commercial reality: Maximizing the consumer opportunity
Identifying a consumer trend is one thing; translating it into profitable agricultural production, ingredients, and F&B is another. Consumer demand can shift quickly, while crop cycles, sourcing strategies, ingredient development, regulation, and supply chain infrastructure move far more slowly. Where is value being lost between the consumer and farm, which signals should companies act on, and how can food brands, ingredient companies, agribusinesses, and growers build more agile farm-to-market innovation systems?
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