Connecting AgTech Innovation with Real Farmer Needs
Too many agtech solutions fail not because the technology is weak, but because the problem was never truly understood. Farmers operate under tight margins, unpredictable conditions, and practical constraints that don’t always show up in pitch decks. This roundtable will explore how meaningful collaboration between agtech startups and farmers can drive adoption, impact, and long-term value. Drawing on firsthand examples – such as a company that took the time to listen and ultimately achieved a $110 million exit - we’ll discuss what it takes to identify the right problems, co-develop solutions, and build trust that leads to scalable success for both innovators and producers.
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