Alignment Is Advantage: When Growers & Innovators Work Together (or Don’t)
A dynamic roundtable exploring how alignment between growers and agtech innovators can accelerate - or stall - progress across the agricultural value chain. The discussion would examine the real-world consequences of collaboration versus misalignment: how shared goals, transparent data practices, and co‑designed solutions lead to higher adoption, better ROI, and more resilient farm operations, while mismatched incentives, unclear value propositions, and tech that doesn’t reflect on‑farm realities create friction. Participants will unpack what “alignment” truly looks like in practice, highlight success stories and lessons learned, and outline actionable strategies to build trust, bridge cultural gaps, and ensure innovation actually solves growers’ most urgent challenges.
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