Closing the AgTech Integration Gap in Specialty Crops
The agtech sector has no shortage of technical innovation – what it lacks is integration at the farm level, particularly in specialty crops, where complexity is the norm. This roundtable challenges the assumption that better technology automatically leads to better outcomes. Rather than showcasing individual solutions, the discussion will focus on how farms and advisors can navigate multiple overlapping technologies across a season, and where friction emerges when recommendations, data streams, and operational realities collide. Participants will explore why adoption stalls despite strong technical performance, how prioritization and accountability actually work on farms, and whether the next wave of agtech value lies less in new technologies and more in the orchestration of adoption within the realities of today’s specialty crop systems.
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