From GenAI Hype to Execution: Lessons from Past Tech Waves

18 Mar 2026

Generative AI (GenAI) is new, but the problems and solutions aren’t. So, how do we avoid over promising and under delivering? The hype cycle for GenAI in agriculture is peaking, but the barriers to adoption - data standardization, connectivity, trust, and ROI - remain identical to previous digital shifts (Big Data, IoT). This roundtable moves beyond the "miracles" of AI to focus on the "mechanics" of execution. We will facilitate a candid peer-to-peer discussion on how to ground AI ambitions in business reality.

Hosted by:
Bayer

Host
Sachi Desai
Sachi Desai, Vice President of AI Go-To-Market and Partnerships - BAYER CROP SCIENCE