From Point Solutions to Complete Workflows: Building Grower-Ready Systems

18 Mar 2026

Growers do not buy tools; they buy solutions to complete problems. This roundtable brings together OEMs, startups, software providers, and service partners to discuss how the ecosystem can collaborate to deliver integrated, end-to-end workflows that are simple to deploy and operate. Topics will include interoperability, shared ownership of outcomes, data and system integration, and reducing operational complexity. The goal is to define how we collectively move beyond point solutions to deliver complete, grower-ready systems that drive adoption and lasting value.

Hosted by:
Kubota North America

Host
Brett McMickell
Brett McMickell, Chief Technology Officer - KUBOTA NORTH AMERICA