Start-Up Academy // The 5 Reasons Ag‑Tech Start-ups Stall – and How to Fix Them

17 Mar 2026
Start-Up Arena
Start-Up Academy
Many ag‑tech start-ups don’t struggle because their product falls short – they struggle because they misunderstand how information, influence, and adoption move through agriculture. This session will unpack the five most common myths that stall early-stage growth and provide practical, actionable tips and solutions to help start-ups build credibility, reach the right audience, and accelerate adoption in a complex agricultural landscape.
Speakers
James Arnold
James Arnold, Chief Digital Officer - ROOSTER